Dave Sugden explores why ambitious technology initiatives, especially around AI and data, so often stall before they deliver meaningful value. His writing focuses on the hard realities behind buzzwords: the gaps in data quality, governance and skills that quietly undermine well-funded programmes long before they reach production.

By reading Dave’s work, you can expect clear-eyed analysis of why enterprise AI efforts fail to scale, what pressure to show quick returns does to decision-making, and how organisations can build the foundations needed for sustainable, real-world impact. His stories are particularly useful if you’re involved in data, digital transformation or AI projects and want practical insight into what it really takes to move beyond pilots and proofs of concept.