Alex King writes about the realities of building and scaling young companies with a focus on practical, often overlooked strategies. Rather than relying on theory, the stories draw on concrete examples from founders and teams navigating growth, constraints and uncertainty.

Through Alex’s work you’ll explore how lean approaches, specialist networks and modern ways of working can unlock traction without bloated headcount or budgets. If you’re interested in smarter resourcing, the freelance economy, and efficient growth, these stories offer clear takeaways you can apply to your own product, startup or team.