Advertising stories

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.

Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.

New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.