Ecommpay merchants see higher approval rates with Click to Pay

Ecommpay merchants across the UK and Europe are seeing reduced checkout abandonment and improved approval rates following the introduction of Click to Pay on the Ecommpay payment platform.

Since the rollout of Mastercard's Click to Pay solution in July 2024, Ecommpay reports that its clients have observed a significant uplift in checkout conversion rates, with approval rates rising by three to six percentage points among businesses using the platform.

Click to Pay has been designed to simplify the guest checkout process for shoppers by leveraging user recognition, network tokenisation, and globally interoperable standards. The aim is to provide consumers with a secure and seamless online payment experience. This comes as recent research shows that 94% of UK consumers, representing over 50 million people, abandoned at least one online shopping session in the past year due to complications, surprises, or friction at checkout. Of those instances, 67% - around 36 million - stemmed from issues that could be addressed by solutions like Click to Pay, including concerns about security, lack of payment options, or not having the right card to hand.

Merchant feedback

Roy Blokker, Head of Strategic Sales at Ecommpay, outlined the company's commitment to improving the payment experience for both merchants and shoppers. Blokker stated:

"At Ecommpay we are committed to making payments simple and accessible to all shoppers, an ambition shared with Mastercard. With Click to Pay, our merchants now benefit from more streamlined payments for registered and new guest customers, within a secure and fully integrated payments platform.

"Since the initial launch we have rolled the solution out to a wide range of clients across multiple use-cases. And their customers are now experiencing the benefits of Click to Pay. Removing the need for passwords or manual card detail entry improves the customer experience, increases successful checkouts and boosts customer loyalty."

Peter Stearn, Director at Wellbeing Escapes, highlighted the impact Click to Pay has had on his business's operations. Stearn explained:

"At Wellbeing Escapes, one of our biggest challenges used to be chasing clients for their card details. Manual entry slowed us down and often required extra back-and-forth just to complete a single payment. With Click to Pay, that's no longer an issue - clients can pay instantly from any device, which has been a real game-changer for our team. The integration was simple and seamless, even for complex bookings like multi-service or group trips. "The biggest benefit has been time savings. On average, each transaction on our website now takes about 1.2 touches with Click to Pay, compared to two or more with manual entry. This frees our staff to focus on supporting clients rather than chasing payments. Looking ahead, we see digital tools like Click to Pay, and eventually AI, playing an even bigger role in how we attract and retain customers. For us, it's about creating a seamless journey from the first booking to the final payment."

Qasim Gulamhusein, Managing Director of Major Travel, also reported positive outcomes since adopting Click to Pay. Gulamhusein said:

"At Major Travel, a growing share of our online bookings now use Click to Pay, and we've seen clear benefits since introducing it through Ecommpay. Customers appreciate the faster and more secure checkout experience, and we've recorded an improvement in approval rates and a reduction in payment drop-offs. The implementation was seamless, and Ecommpay's ongoing support has been excellent. Click to Pay has become an integral part of our payment strategy as we continue to grow and expand into new markets, including the US."

Industry perspective

Darren Deal, Senior Vice President, FinTech, Government and Digital Partnerships at Mastercard, discussed the strategic importance of Click to Pay in the future of online payments:

"Click to Pay is an important step in our journey to phase out manual card entry in favour of a one-click experience in Europe by 2030. Delivering this solution through partners such as Ecommpay, we are helping merchants make the online checkout experience simpler and more secure for their customers, reduce cart abandonment and increase approval rates."