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      <news:title>Epicor names Vaibhav Vohra as Chief Executive Officer</news:title>
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    <loc>https://itbrief.co.uk/story/dell-adds-powerstore-support-to-nutanix-cloud-platform</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:title>Dell adds PowerStore support to Nutanix Cloud Platform</news:title>
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    <loc>https://itbrief.co.uk/story/percona-live-amsterdam-to-unite-open-source-database-users</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:title>Percona Live Amsterdam to unite open source database users</news:title>
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    <loc>https://itbrief.co.uk/story/orient-launches-meaning-layer-for-enterprise-ai-systems</loc>
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      <news:title>Orient launches meaning layer for enterprise AI systems</news:title>
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    <loc>https://itbrief.co.uk/story/estima-ceo-generative-ai-reshapes-pharmaceutical-value-proof</loc>
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      <news:publication_date>2026-08-11T01:30:00+12:00</news:publication_date>
      <news:title>Estima CEO: Generative AI reshapes pharmaceutical value proof</news:title>
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    <loc>https://itbrief.co.uk/story/echovane-raises-usd-1-million-to-speed-market-research</loc>
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      <news:publication>
        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-11T01:13:00+12:00</news:publication_date>
      <news:title>Echovane raises USD $1 million to speed market research</news:title>
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    <lastmod>2026-08-11T03:00:05+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/cloudflare-launches-kitesurf-browser-for-ai-agents</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-10T20:30:00+12:00</news:publication_date>
      <news:title>Cloudflare launches Kitesurf browser for AI agents</news:title>
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    <lastmod>2026-08-10T20:30:06+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/rippling-launches-ai-spend-console-to-track-ai-costs</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-10T20:00:00+12:00</news:publication_date>
      <news:title>Rippling launches AI Spend Console to track AI costs</news:title>
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    <loc>https://itbrief.co.uk/story/amazon-launches-runtime-instances-for-bedrock-agents</loc>
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      <news:publication_date>2026-08-10T19:45:00+12:00</news:publication_date>
      <news:title>Amazon launches runtime instances for Bedrock agents</news:title>
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    <lastmod>2026-08-10T19:45:07+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/interprefy-joins-cvent-marketplace-for-multilingual-events</loc>
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      <news:publication>
        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-07T20:30:00+12:00</news:publication_date>
      <news:title>Interprefy joins Cvent marketplace for multilingual events</news:title>
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    <lastmod>2026-08-07T20:30:05+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/sapia-ai-launches-tia-to-tap-hiring-data-for-teams</loc>
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      <news:publication>
        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-07T20:15:00+12:00</news:publication_date>
      <news:title>Sapia.ai launches Tia to tap hiring data for teams</news:title>
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    <lastmod>2026-08-07T20:15:05+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/pdq-adds-ticketing-integrations-macos-vulnerability-tools</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:title>PDQ adds ticketing integrations &amp; macOS vulnerability tools</news:title>
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    <lastmod>2026-08-07T20:00:06+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/kibo-launches-ai-interface-for-commerce-order-management</loc>
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      <news:publication>
        <news:name>IT Brief UK</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-08-07T20:00:00+12:00</news:publication_date>
      <news:title>KIBO launches AI interface for commerce &amp; order management</news:title>
      <news:keywords>Digital Transformation, Supply Chain, Software Strategy, Personalisation, OpenAI, Enterprise Resource Planning (ERP), Large Language Models (LLMs), eCommerce, AI Ethics &amp; Governance, Google Gemini, AI Agents (Agentic AI), Anthropic, Customer Experience (CX), Customer service, Unified commerce, Generative AI (GenAI), Software-as-a-Service (SaaS), AI platform, PlayBooks, Process automation, BYOM, Customer Support, AI Monitoring (AIM), Commerce</news:keywords>
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    <lastmod>2026-08-07T20:00:06+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/tencent-cloud-named-omdia-gaming-cloud-leader-again</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-07T19:54:00+12:00</news:publication_date>
      <news:title>Tencent Cloud named Omdia gaming cloud leader again</news:title>
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    <loc>https://itbrief.co.uk/story/scran-launches-cooking-app-for-neurodivergent-users</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-07T03:16:00+12:00</news:publication_date>
      <news:title>Scran launches cooking app for neurodivergent users</news:title>
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    <loc>https://itbrief.co.uk/story/sap-concur-adds-ai-tools-with-amex-gbt-partnership</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:title>SAP Concur adds AI tools with Amex GBT partnership</news:title>
      <news:keywords>Robotics (Robots), Productivity, Digital Transformation, International Data Corporation (IDC), Enterprise Resource Planning (ERP), Real time data, Travel technologies, Artificial Intelligence (AI), Market share, Generative AI (GenAI), SAP, Expense Management, Benchmarking, Machine learning (ML), Data Driven, Fintech, Virtual Card, Workflow Automation, SAP Concur, Business Continuity, EMEA, Analyst report</news:keywords>
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    <lastmod>2026-08-07T05:00:05+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/aws-adds-vector-search-to-dynamodb-for-ai-retrieval</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T20:30:00+12:00</news:publication_date>
      <news:title>AWS adds vector search to DynamoDB for AI retrieval</news:title>
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    <loc>https://itbrief.co.uk/story/tencent-rolls-out-hy3-internationally-for-enterprise-ai</loc>
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      <news:publication>
        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T20:15:00+12:00</news:publication_date>
      <news:title>Tencent rolls out Hy3 internationally for enterprise AI</news:title>
      <news:keywords>Digital Transformation, Content Creation, Advertising Technologies (Adtech), Data centers (DC), Data Quality, Europe (European), Large Language Models (LLMs), Cloud, Artificial Intelligence (AI), AI Ethics &amp; Governance, Chinese, Software Development, AI Agents (Agentic AI), AI Infrastructure, Middle East, Hugging Face, Generative AI (GenAI), Tencent, WeChat, Marketing Technologies (MarTech), Multi-cloud, Business Transformation, APAC, AI Strategy, South America, Asia Pacific, Gartner, Tencent Cloud, Open source, EMEA, Analyst report</news:keywords>
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    <loc>https://itbrief.co.uk/story/8x8-revenue-hits-record-as-ai-adoption-more-than-doubles</loc>
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      <news:publication>
        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T20:15:00+12:00</news:publication_date>
      <news:title>8x8 revenue hits record as AI adoption more than doubles</news:title>
      <news:keywords>Unified Communications (UC), Productivity, Contact Centre, Workforce Technology, Digital Transformation, Enterprise Resource Planning (ERP), Artificial Intelligence (AI), Voice API, Customer Experience (CX), Cloud Communications, AI Adoption, Customer service, Data governance, Generative AI (GenAI), Software-as-a-Service (SaaS), Gartner Peer Insights, Unified Communications-as-a-Service (UCaaS), App Store, Viber, Contact Centre-as-a-Service (CCaaS), WFM, Whatsapp, Cloud Platform-as-a-Service (CPaaS), 8x8, Customer Interactions, LINE, RCS, Incident management, Business communications, Speech analytics, Voice AI, Digital Channels, Analyst report</news:keywords>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T20:15:00+12:00</news:publication_date>
      <news:title>Acceldata adds AI observability to xLake platform</news:title>
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    <loc>https://itbrief.co.uk/story/the-nhs-copilot-rollout-exposes-the-governance-gap-behind-enterprise-ai-ambition</loc>
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      <news:publication>
        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T20:00:00+12:00</news:publication_date>
      <news:title>The NHS Copilot rollout exposes the governance gap behind enterprise AI ambition</news:title>
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    <lastmod>2026-08-06T20:00:05+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/oneadvanced-joins-uk-sovereign-ai-frontier-model-push</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T03:24:00+12:00</news:publication_date>
      <news:title>OneAdvanced joins UK sovereign AI frontier model push</news:title>
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    <loc>https://itbrief.co.uk/story/vertex-names-three-leaders-amid-compliance-pressure</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T03:24:00+12:00</news:publication_date>
      <news:title>Vertex names three leaders amid compliance pressure</news:title>
      <news:keywords>Human Capital Management (HCM), Amazon, Taxation (Tax), Recruitment, Leadership, Regulatory technology, Europe (European), Enterprise Resource Planning (ERP), Real time data, Chief Operating Officer (COO), Data Privacy, Cloud, Artificial Intelligence (AI), Cybersecurity, E-invoicing, Vertex, Oracle, C-Suite, Software-as-a-Service (SaaS), Machine learning (ML), Fortune 500, Process automation, Avalara, South America, Change Management, Workflow Automation, GRC, EMEA, European Union (EU), CMO</news:keywords>
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    <loc>https://itbrief.co.uk/story/keepit-names-thomas-mccrory-as-americas-sales-chief</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T01:23:00+12:00</news:publication_date>
      <news:title>Keepit names Thomas McCrory as Americas Sales Chief</news:title>
      <news:keywords>Disaster Recovery (DR), Digital Transformation, Cyber attacks, Data centers (DC), Partner Programmes, Application infrastructure, Data sovereignty, Risk &amp; Compliance, Enterprise Resource Planning (ERP), Cloud, Artificial Intelligence (AI), AI Ethics &amp; Governance, Cybersecurity, AI Agents (Agentic AI), AI Adoption, Data governance, United States (US), Data Storage, Information Governance, Software-as-a-Service (SaaS), Data Security, Cyber resilience, Multi-cloud, DataRobot, Compliance, Copenhagen, Alteryx, Data Protection, Latin America, Cloud data, Keepit, AI Data, Ransomware, Business Continuity, Data resilience, Job moves</news:keywords>
    </news:news>
    <lastmod>2026-08-06T03:15:09+12:00</lastmod>
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    <loc>https://itbrief.co.uk/story/avepoint-launches-ai-data-classification-recovery</loc>
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        <news:name>IT Brief UK</news:name>
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      <news:publication_date>2026-08-06T01:18:00+12:00</news:publication_date>
      <news:title>AvePoint launches AI data classification &amp; recovery</news:title>
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